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VP Experience

Jakarta, Indonesia

Job Type

Full Time (WFO)

About the Role

Primary Responsibilities

To oversee and integrate SawitPRO's Commercial, Creative, Event, PR, Marketing, Demand Planning, Customer Management, B2B sales, Growth and Performance Measurement functions into a cohesive strategy. Oversee 3 distinct but related functions

  1. Customer User Experience  (UX)

  2. Company Brand Experience (BX)

  3. Employee Experience (EX)

Customer Experience to manage the following for the customers (primarily B2B)

  • Customer research, Customer acquisition, Customer engagement, Customer relationship management and Customer retention

  • Customer growth including Growth Marketing through development of partner ecosystem, Customer Intelligence and Customers’ competitor Intelligence

  • Customer engagement events and marketing campaigns

Company Brand Experience

  • Develop company’s brand positioning in the industry

  • Oversee development of company’s brand assets like logo, corporate colors, mission statement and vision statement

  • Manage company’s digital presence like website, social media, etc.

  • Oversee Corporate communications and Marketing campaigns

  • Oversee company events (both employee facing and customer facing)

  • Oversee Public Relations (PR) like industry forums, seminars, industry relationships, social capital, media relations, community engagement, NGO collaboration, academic collaborations, etc.

Employee Experience

  • Own company’s Employee Value Proposition (EVP) in partnership with HR

  • Ensure high levels of employee motivation for them to serve as company ambassadors for both customers and future hires

  • Ensure high quality of employee experience and handling of engagement activities like team building, annual dinners, family days, etc.

  • Constantly review the performance of company policies and its impact on employee motivation



  • Bachelor’s Degree in Computer Science, Industrial Design, Business or Marketing discipline is required. 


  • Min.  10 years’ experience working ideally in business management, customer service, industrial design, etc. in driving digital initiatives with some independent P&L responsibilities

  • Five or more years of progressive leadership experience in leading cross-functional teams and enterprise wide programs, operating and influencing effectively across the organization and within complex contexts

  • Experience in innovating business models and developing new channels, business models or business transformation

  • Experience in consumer industries like fast moving consumer goods (FMCG), consumer banking, digital insurance, FinTech, sharing economy, etc. is preferred

About the Company

SawitPRO is a cutting-edge green digital agritech startup located in the heart of Jakarta. Our mission is to be the best innovator that improves the lives of everyone in the palm oil industry. Through our integrated end-to-end agri-platform, we create a win-win-win scenario for people, planet, and prosperity.
We provide integrated apps that connect the supply chain stakeholders in the palm oil industry (Mills, DO Agents, Smallholders, Harvesters, Drivers, etc.). Creating a digital ecosystem that essentially boosts their productivity with effortless work documentation, affordable yet original agri-inputs, and agronomist services.
Our commitment extends beyond providing innovative solutions; we aim to nurture every aspect of Indonesia's palm oil industry. By fostering growth and sustainability, we strive to bring positive change to the lives of individuals in the palm oil sector, one at a time.

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