About the Role
Primary Responsibilities
To oversee and integrate SawitPRO's Commercial, Marketing, Demand Planning, Customer Management, B2B sales, Growth, and Performance Measurement functions into a cohesive strategy. Oversee function:
Customer Experience to manage the following for the customers (primarily B2B)
Customer research, Customer acquisition, Customer engagement, Customer relationship management and Customer retention
Customer growth, including Growth Marketing through the development of a partner ecosystem, Customer Intelligence and Customers’ competitor Intelligence
Customer engagement events and marketing campaigns
Role of the AVP, Experience
Strategy & Ideation – The person responsible must develop the overall strategy and ideas behind the company's brand, as well as its customer and employee experiences.
Team management – Lead a team of collaborators and contributors for delivering on all aspects of the experience portfolio (XP)
Leadership – demonstrate leadership by coming up with innovative ideas to further the goals of the experience portfolio across all aspects of the organisation
Roadmap development – Develop the roadmap and budget for managing the experience portfolio by optimising the return on investment
Execution KPIs – clearly define execution goals and KPIs to deliver on the experience portfolio of the organisation
Senior Management collaboration – work closely with senior management, including the CEO, head of product, head of engineering, etc., to deliver on the strategic business outcomes, including owning financial KPIs and human KPIs
DDD – Lead the Data Driven Decision (DDD) making across the entire organisation. Utilise business intelligence and performance metrics to inform decision-making and strategy adjustments.
Experience gamification for optimised engagement of stakeholders across all aspects of the XP
Requirements
Education
A bachelor’s Degree in Business or Marketing, or any related discipline, is required.
Experience
Min. 10 years’ experience working ideally in business management, Strong Marketing & sales/business Development, customer service, industrial design, etc., in driving digital initiatives with some independent P&L responsibilities
Five or more years of progressive leadership experience in leading cross-functional teams and enterprise-wide programs, operating and influencing effectively across the organisation and within complex contexts
Experience in innovating business models and developing new channels, business models or business transformation
Experience in consumer industries like fast-moving consumer goods (FMCG), consumer banking, digital insurance, FinTech, sharing economy, etc., is preferred
Knowledge/Skills
Deep understanding of people and their motivations and behaviours
Ability to develop short interaction levers to drive strategic behaviours through gamification, rewards and engagement
Extensive knowledge of digital marketing, analytics, growth hacking and CRM.
Business-savvy strategic thinking: Big picture orientation and conceptualisation of ideas, conceiving effective strategies to drive growth and revenue generation
Strong business acumen, including domain-specific knowledge of the manufacturing and resources companies and their business units
Excellent analytical, strategic conceptual thinking and consulting skills.
Strong influence and negotiation skills
Ability to effectively drive people, process and technology change in a dynamic and complex operating environment
Excellent oral and written communication skills, including the ability to explain digital technologies to business leaders and business concepts to technologists
Must be a passionate human being with strong idealism and vision for a brighter future for Indonesia
About the Company
SawitPRO is the best innovator that improves the lives of everyone in the Palm Oil Industry.
Our mission is to develop an integrated end-to-end agri-platform, creating a win-win-win for People, Planet and Prosperity. Our Vision is to help palm oil smallholders become more PROficient in farming practices, so that they can produce more FFB crop, resulting in greater PROsperity for indigenous communities, also creating PROfitability for our business, PROtection of the natural environment and PROgress of Indonesia
SawitPRO is a game-changer, improving the smallholders’ living standard and helping our planet to meet the growing global demand for sustainable palm oil through efficient land use.