About the Role
Primary Responsibilities
To oversee and integrate SawitPRO's Commercial, Creative, Event, PR, Marketing, Demand Planning, Customer Management, B2B sales, Growth and Performance Measurement functions into a cohesive strategy. Oversee 3 distinct but related functions
Customer User Experience (UX)
Company Brand Experience (BX)
Employee Experience (EX)
Customer Experience to manage the following for the customers (primarily B2B)
Customer research, Customer acquisition, Customer engagement, Customer relationship management and Customer retention
Customer growth including Growth Marketing through development of partner ecosystem, Customer Intelligence and Customers’ competitor Intelligence
Customer engagement events and marketing campaigns
Company Brand Experience
Develop company’s brand positioning in the industry
Oversee development of company’s brand assets like logo, corporate colors, mission statement and vision statement
Manage company’s digital presence like website, social media, etc.
Oversee Corporate communications and Marketing campaigns
Oversee company events (both employee facing and customer facing)
Oversee Public Relations (PR) like industry forums, seminars, industry relationships, social capital, media relations, community engagement, NGO collaboration, academic collaborations, etc.
Employee Experience
Own company’s Employee Value Proposition (EVP) in partnership with HR
Ensure high levels of employee motivation for them to serve as company ambassadors for both customers and future hires
Ensure high quality of employee experience and handling of engagement activities like team building, annual dinners, family days, etc.
Constantly review the performance of company policies and its impact on employee motivation
Role of the VP, Xperience
Strategy & ideation – The person responsible has to develop the overall strategy and ideas behind the company's brand, customer and employee experience.
Team management – Lead a team of collaborators and contributors for delivering on all aspects of the experience portfolio (XP)
Leadership – demonstrate leadership by coming up with innovative ideas to further the goals of experience portfolio across all aspects of the organization
Roadmap development – Develop the roadmap and budget for managing the experience portfolio by optimising the return on investment
Execution KPIs – clearly define execution goals and KPIs to deliver on the experience portfolio of the organization
Senior Management collaboration – work closely with senior management including the CEO, head of product, head of engineering, etc. to deliver on the strategic business outcomes including owning financial KPIs and human KPIs
DDD – Lead the Data Driven Decision (DDD) making across the entire organization. Utilize business intelligence and performance metrics to inform decision-making and strategy adjustments.
Experience gamification for optimized engagement of stakeholders across all aspects of the XP
Requirements
Education
Bachelor’s Degree in Computer Science, Industrial Design, Business or Marketing discipline is required.Â
Experience
Min. 10 years’ experience working ideally in business management, customer service, industrial design, etc. in driving digital initiatives with some independent P&L responsibilities
Five or more years of progressive leadership experience in leading cross-functional teams and enterprise wide programs, operating and influencing effectively across the organization and within complex contexts
Experience in innovating business models and developing new channels, business models or business transformation
Experience in consumer industries like fast moving consumer goods (FMCG), consumer banking, digital insurance, FinTech, sharing economy, etc. is preferred Travel: International travel 10% of the time, Domestic travel 50% of the time
Language: English, Bahasa
Knowledge/Skills
Deep understanding of people and their motivations and behaviours
Ability to develop short interaction levers to drive strategic behaviours through gamification, rewards and engagement
Extensive knowledge of digital marketing, analytics, growth hacking and CRM.Â
Business savvy strategic thinking: Big picture orientation and conceptualization of ideas, conceiving effective strategies to drive growth and revenue generation
Strong business acumen, including domain-specific knowledge of the manufacturing and resources companies and their business units
Excellent analytical, strategic conceptual thinking and consulting skills.Â
Strong influence and negotiation skills
Ability to effectively drive people, process and technology change in a dynamic and complex operating environment
Excellent oral and written communication skills, including the ability to explain digital technologies to business leaders, and business concepts to technologists
Must be a passionate human being with strong idealism and vision for a brighter future of Indonesia
Competencies
Building relationships
Data intelligence
Change advocate and leader
Influencing others
Innovation
Results orientation
Strategic thinking
Team leadership
Outcome driven
Gamification
About the Company
SawitPRO is a cutting-edge green digital agritech startup located in the heart of Jakarta. Our mission is to be the best innovator that improves the lives of everyone in the palm oil industry. Through our integrated end-to-end agri-platform, we create a win-win-win scenario for people, planet, and prosperity.
We provide integrated apps that connect the supply chain stakeholders in the palm oil industry (Mills, DO Agents, Smallholders, Harvesters, Drivers, etc.). Creating a digital ecosystem that essentially boosts their productivity with effortless work documentation, affordable yet original agri-inputs, and agronomist services.
Our commitment extends beyond providing innovative solutions; we aim to nurture every aspect of Indonesia's palm oil industry. By fostering growth and sustainability, we strive to bring positive change to the lives of individuals in the palm oil sector, one at a time.